Everything We're Building

The full roadmap from where the site is today to a floral brand that gets found, gets chosen, and gets paid. Organized by the six things every customer journey needs. Check items off as we go, your progress saves automatically.

Overall progress0%

Done already shipped KSA Matt & Tash build it Sie & Mo you do it Decide a choice to make first

The Foundation already live

What's already built and running. This is the launchpad for everything below.

Live websiteDoneEight-section brand site at siemo.pages.dev, mobile-friendly, real photos and copy. Smart inquiry quizDoneWalks a visitor through their event, shows photos matched to what they describe (3 at a time, 5 rounds), and emails you their top picks plus a read on their taste. Search & AI readinessDoneFlorist structured data (schema), indexable gallery photos, llms.txt, clean titles. Google and AI assistants can now read who you are and what you do. Asset upload pageDoneA spot to drop new photos for the site: siemo-upload.pages.dev.

Get Found ring 1 · own your name

Right now the site lives on a temporary web address. To look professional, get email that lands in inboxes, and show up on Google Maps, you need your own domain and a Google profile.

Pick a domain nameDecideThree good ones are available right now (about $12/yr). Just tell Matt which and he registers and wires it up.

Your options

ictflowers.com — Matt's pick. "ICT" is how locals say Wichita, "flowers" tells Google exactly what you do. Short, memorable, great for local search.
ictflorist.com — same local strength, "florist" leans more formal/wedding.
flowersandfun.com — matches your "flowers, parties & pretty things" vibe best, but loses the Wichita-search advantage.

You can also point your @siemobouquetco brand name at whichever you pick. Reply to Matt with your choice.

Connect the domain to the siteKSAPoint the new domain at the live site so siemobouquetco.com shows your page. Branded email + deliverabilityKSASet up hello@yourdomain and the behind-the-scenes records (SPF, DKIM, DMARC) so your emails don't land in spam. Google Business ProfileSie & MoThis is what puts you on Google Maps and lets customers leave reviews. Free. The single most important account to create.

Step-by-step

Go to business.google.com and sign in with your business Google account.
Search your business name. If it's not there, choose "Add your business."
Category: Florist. Add your service area (Wichita + nearby towns) since you deliver rather than have a storefront.
Add phone, website (the new domain), and hours.
Verify (Google sends a code by text, call, or postcard).
Add 8 to 10 of your best photos. Send Matt the review link it gives you.

Stuck on any step? Text Matt and he'll hop on a call.

Submit to Google SearchKSARegister the site with Google Search Console and submit a sitemap so new pages get found faster.

Get Chosen ring 2 · the biggest leak

This scored lowest on the audit. Browsers see you but pick a competitor because they can't tell you've delivered for real people. Social proof fixes it. This is the highest-payoff work on the whole list.

Collect 3 to 5 real reviewsSie & MoUse the ready-made message templates. Open the reviews kit → Testimonials section on the siteKSAOnce you send Matt the quotes and permission, he builds a beautiful testimonials block on the homepage. Show star ratings in Google & AI resultsKSAOnce real reviews exist, Matt adds them to the site's structured data so ratings can show up in search. A "real weddings" feature or twoSie & MoPick one or two events you're proud of. A few photos + a sentence about the day. Proof that you deliver, beautifully.

Get Contacted ring 3 · easy to reach

The quiz handles detailed inquiries. Some customers just want to call or text, especially for time-sensitive orders. Give them a one-tap way.

Get a business phone numberDecideA dedicated number keeps business texts separate from personal. Google Voice is free; a real line is sturdier.

Options

Google Voice (free): at voice.google.com, pick a Wichita number, forward to your phone.
Paid line (sturdier): a service like OpenPhone gives a shared business number you both can answer. ~$15/mo.

Pick one and tell Matt the number.

Tap-to-call & tap-to-text on the siteKSAOnce you have the number, Matt adds buttons so phone visitors can call or text in one tap.

Get Served ring 4 · clear how you work

Customers can't tell if you can serve them. Posting a few specifics turns "I'll guess elsewhere" into "they can do this." It also saves you from answering the same questions over and over.

Same-day order cutoff timeSie & Moe.g. "Order by 1pm for same-day Wichita delivery." Decide your cutoff and tell Matt. Delivery area + feeSie & MoWhich towns you deliver to and what it costs. A simple list or a "$X within Wichita" line. Wedding "starting at" rangeDecideYou keep weddings fully custom, but even "weddings start around $X" filters out tire-kickers and saves you discovery-call time. Decide if you want a number posted. Post it all on the siteKSAMatt adds a clean "How it works / delivery" section with the details you decide above.

Get Paid ring 5 · take money the easy way

Right now every order means a manual call or email to collect payment. That chokes you at peak season. Letting customers pay online closes the sale at the moment they're excited.

Choose a payment processorDecideSquare is the simplest for a florist: free to start, handles cards, invoices, and even automatic review texts. Recommended.

Why Square

One account gives you online card payments, deposit collection, wedding invoices, and built-in review-request automation. Sign up at squareup.com, then loop Matt in to connect it to the site.

Online deposit on inquiriesKSALet customers pay a deposit when they inquire, so the order is locked in. Wedding & corporate invoicingKSASend professional invoices with one click instead of back-and-forth emails.

Get Kept ring 6 · turn buyers into regulars

A first order is the start, not the finish. These keep customers coming back and feed a steady drip of new reviews on autopilot.

Automatic review requestsKSAAfter each delivery, the review text sends itself. Start manual (the kit), automate once volume is steady. Actually send the newsletterSie & MoThe site already collects emails for a $5-off offer. Send a pretty note now and then: seasonal blooms, BYOB pop-up dates, holiday ordering. Recurring / subscription flowersDecideMonthly bouquets, anniversary auto-deliveries, standing corporate orders. Steady income with no re-selling. Decide if you want to offer it.

Polish & Prove finish strong

Last, make it fast and confirm the work paid off.

Speed up photo loadingKSACompress and resize images so the site loads fast on phones. The audit flagged the main image as slow to appear. Re-run the Business X-RayKSAScan the site again to confirm the score climbed from 57 and to spot anything left.